Social Impact

How the power of persuasion goes way beyond mere advertising

Persuasion has become fundamental to shaping people’s view of what is attractive or unattractive, good or bad, acceptable or unacceptable. In essence, it has changed human interaction itself to the extent that consumption – rather than class, region, geography or occupation – has now become the primary form of self-identity and self-expression.
Persuasion has become fundamental to shaping people’s view of what is attractive or unattractive, good or bad, acceptable or unacceptable. In essence, it has changed human interaction itself to the extent that consumption – rather than class, region, geography or occupation – has now become the primary form of self-identity and self-expression.

Why age gives West African women more autonomy and power

Several studies, covering about 58 countries across the world, found that as women get older they are more able to make decisions independently of men. But scholars have struggled to pin down explanations for this age dividend – why are women given more independence the older they get? We wanted to know what the reasons may be.
Several studies, covering about 58 countries across the world, found that as women get older they are more able to make decisions independently of men. But scholars have struggled to pin down explanations for this age dividend – why are women given more independence the older they get? We wanted to know what the reasons may be.

Open Conversations

‘Open Conversations’, is a platform to enable us to create conversations that would bring about change, empower people, create change and allow voices that are silent to speak up.
‘Open Conversations’, is a platform to enable us to create conversations that would bring about change, empower people, create change and allow voices that are silent to speak up.

Living from the heart

‘Since I can remember I loved learning about medicine, science, chemistry, and all the things to do with medicine. There have been many people in my family and in my circle of friends who suffered from a various health challenges. Little I knew that, towards the end of my specialisation as a heart surgeon that I would see my mother fighting for her life. She was my inspiration and the force that guided me through endless long nights of study various medical exams’

Todorche Stamenov, Medical Doctor at Barts Health NHS Trust