Category Sustainability & Climate

The scaling back of green ambitions by BP, Shell, and other energy behemoths signals more than corporate strategy shifts—it exposes the fault lines in our approach to climate action. Behind closed boardroom doors, the calculus has changed. What we're witnessing isn't merely companies adjusting to economic headwinds, but a fundamental reckoning with the pace and cost of transformation. As executives walk away from once-trumpeted green initiatives, they leave behind not just abandoned projects, but shattered confidence in the very notion that business will voluntarily lead us toward a sustainable future. The implications stretch far beyond quarterly earnings reports, raising the unsettling question: if consumer choice and market forces can't drive this transition, what will?