Brigitte Lawler
Brigitte Lawler is an international speaker, best-selling author, founder and CEO of LEGEND SA. She is on a mission to bring inspired ideas to life by building businesses that matter and thrive in this new economy. The need for innovation in business is more important than ever, and LEGEND ensures your business remains relevant in today’s modern landscape.
Redefining Business Success: Why reinventing the wheel is both necessary and not enough
The metaphor “don’t reinvent the wheel” is commonly used to save us both time and redundant efforts. In the context of a business, it means there’s no need to put energy into reinventing something that already exists and works well:…
Redefining Business Success: Why discernment is the most needed competence in business
Making the right decision is business is not always easy. The ability to discern the best course of action rarely straightforward but with practice and experience the right choices can be made more often than not.
Redefining Business Success: The Sport of Business
We get emotionally invested in the character of a team. In business we do the same. Brand loyalty has little if anything to do with the financial performance of a business. What makes our customers loyal to us is only partly to do with the quality of our products and services. It is more to do with the outside perception of how a business conducts itself. Increasingly, the values of a business are important to the market.
Redefining Business Success: 10 Ways to Take Your Business to the Next Level
We are living in the age of innovation, technology, and immediacy. How do you ensure your business succeeds in this modern climate? Brigitte Lawler is here to help.
