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From Pain to Paint

How to bring back your life’s Sparkles
Victoria Sparkes is sharing her remarkable story with a selfless desire to inspire us to be creative and adventurous with our own colours, to help us bridge the distance between pain and paint, just as she did.

Know Your Price!

Pricing is the most important profit driver a company has. Whether the pricing strategy, price setting, pricing architecture, discount structure or communica- tion, getting pricing right impacts the bottom line.
DO YOU KNOW YOUR WORTH? Pricing is the most important profit driver a company has. Whether the pricing strategy, price setting, pricing architecture, discount structure or communication, getting pricing right impacts the bottom line.

How the power of persuasion goes way beyond mere advertising

Persuasion has become fundamental to shaping people’s view of what is attractive or unattractive, good or bad, acceptable or unacceptable. In essence, it has changed human interaction itself to the extent that consumption – rather than class, region, geography or occupation – has now become the primary form of self-identity and self-expression.
Persuasion has become fundamental to shaping people’s view of what is attractive or unattractive, good or bad, acceptable or unacceptable. In essence, it has changed human interaction itself to the extent that consumption – rather than class, region, geography or occupation – has now become the primary form of self-identity and self-expression.