Kian Bakhtiari- what is the Solution to end poverty?

The People is an online platform which connects social Impact projects with brands that care. Think of it as a dating app for brands and good causes to connect, collaborate and create shared value- Kian Bakhtiari, founder of The People, an agency that connects businesses with social impact projects

“All humans beings are equal; opportunity is the only thing which separates us” 

Kian Bakhtiari, ‘Curious by nature’ is the founder of The People, an agency that connects businesses with social impact projects

‘Every child around the world has the right to be creative. Creative inequality results in a waste of talent, resources and potential solutions.’ Kian

My name is Kian Bakhtiari, I was born and raised in Iran before travelling to the U.K in the year 2000. As you can Imagine, I was entering a strange new world; completely different to the one I grew in. Everything was so different, the roads, cars, people, food and language. I spoke no English and by the time I learned how to communicate, I was already getting into a lot of trouble at school. I was mischievous, rebellious and above all curious. Which meant I was regularly getting excluded from school.

Luckily for me, In year 10 I had a teacher who believed in me and this changed the trajectory of my life. Statistically speaking, my life should have turned out completely different, as it did for most of the friends, I grew up with. I guess I was just lucky enough to have some sliding doors open for me just in time.

This very personal experience has provided me a fundamental Insight which has gone on to define the rest of my life:

Resilience is Key: Being smart and able is pointless if you are unable to endure the hard times. In advertising you need the skin of a rhino, the work ethic of a squirrel and the patience of a tortoise. Many of the people that have shaped the world as we know it; have one thing in common. They persisted when everyone else gave up. Michael Jordan missed over 9000 shots at goal, whilst Thomas Edison did not accept failure on his 9,999th attempt at the light bulb.”

 “All humans beings are equal; opportunity is the only thing which separates us” You see, life can be one big lottery: where you’re born often dictates you life chances. 

Sadly, most of the world’s population will never get the opportunities that I did. This is something I want to change and that’s why I decided to create The People.

The People is an online platform which connects social Impact projects with brands that care. Think of it as a dating app for brands and good causes to connect, collaborate and create shared value.

The People’s technology platform facilitates strategic partnerships by bridging the gap between business and society based on the U.N’s 17 Sustainable Development Goals. 

The Mission is to End poverty, fight Inequality and tackle climate change.

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