---
name: "Laura Ferrari"
type: Person
description: "Laura Ferrari is co-founder of SHIFT Collective, a hospitality brand and content agency. She was previously director of social media for Europe, Africa and the Middle East at Hyatt Hotels. She is on the faculty of the Hospitality Social Media Summit."
jobTitle: "Co-founder, SHIFT Collective"
image: https://cdn.nanimediahouse.com/laura_ferrari.webp
sameAs:
  - https://www.linkedin.com/in/ferrarilaura/
canonical: https://www.sovereignmagazine.com/people/laura-ferrari
publication: Sovereign Magazine
---

# Laura Ferrari

Laura Ferrari is co-founder of SHIFT Collective, a hospitality brand and content agency. She was previously director of social media for Europe, Africa and the Middle East at Hyatt Hotels. She is on the faculty of the Hospitality Social Media Summit.

**Co-founder, SHIFT Collective**

Laura Ferrari is co-founder of SHIFT Collective, a hospitality brand and content agency. She was previously director of social media for Europe, Africa and the Middle East at Hyatt Hotels. She is on the faculty of the Hospitality Social Media Summit.

## Coverage

- [undefined](/article/hospitality-social-media-summit-london) - Business, 2026-06-17