THE GREAT UNFATHOMABLES OF THIS SUMMER

The more we investigate the process of closing the gender gap, the more evidence we discover that harmful stereotypes in the media are affecting not only us or generations before us, but the next generation of girls and boys. At Sovereign, we consider that it is a moral duty to give women a voice instead of silencing them. There is power in sharing your story as a businesswoman. There is a massive social impact not only on women’s personal perception of themselves, or on the business community’s perception of women’s contribution, but also on the business conversation that’s taking shape.

This summer alone, Sovereign team brought you the first 40 Women Who Rock Switzerland and their story made it all the way to 54 countries where discerning travellers can read Sovereign Magazine (Train, plains and automobiles). Darie Nani, our creative CEO opens a new location each month, and building the Sovereign Road for a publication which sells the good news in a world where everybody is consuming bad news, is nothing but invigorating the news concept. There is no shortage of brilliancy, remarkable women and men on a mission, change-makers, Though Thinkers and purposeful leaders and we are ready to surprise them in the act, while emerging globally. Sovereign made it its purpose to recognise and celebrate the trailblazers, the Solutionaries, the glorious businesswomen and businessmen who are surpassing social conditioning, limiting beliefs and have the courage to stand into their own light and change the world as we speak. 

This month’s cover story is Sandra Deira as we celebrate fabulous women who are challenging the status quo! If you like jet set movers and shakers, join us as we follow Jennifer and Jan Marc Pickhan from Germany to Cyprus .

Each cover story is one of the great unfathomables: why have you never met this woman before? Why have you never heard of this power couple before? Their unique solutions help you struggles less, live better. Get to know them!

A recent international study found that only 6% of the global news content challenges gender stereotypes, while 46% reinforce it. With 90% of front cover articles authored by men, an overwhelming section of mass media perpetuates injustice, glorifies the sexualisation  and objectification of women across generations. Isn’t it time that mass media stopped virtue signalling and instead considered the impact they have on the wider society? Instead of gossip columns, half-clad models and celebrities’ latest make up or eating disorder, Sovereign brings you the good news and thought-provoking stories. Starting this summer, we have distinct sections and brilliant brand-new columnists contributing to your daily choices on business solutions, success stories, luxury travel, wellness, culture, education, social impact, science and tech, lifestyle and sustainability. 

Danna Hoffman’s personalised and holistic approach to food aims to create sustainable and delicious lifestyle changes. Just to be fair, her column comes with a full disclosure: side effects may include falling in love with food again, losing weight and feeling amazing! If you’re in luck, there will be solutions to live comfortably in your own skin in Lili Giglia ’s Magic Pot  ( while there, don’t be a stranger, Ask Lili how to get rid of your frowns without Botox.)

Are we still rushing to have the ‘latest’ ahead of others, even though we don’t need it? 

From where I stand, I have a feeling that things have changed already, and a more holistic attitude is taking hold. We are transitioning from consumerism into discernism, where people are educating themselves to see the world with a fresh pair of eyes and understand the world better.

Change makers constantly address fear of failure, health concerns, financial risk, anxiety, loneliness, isolation, burnout, overwhelmingness, and uncertainty. What do they know and we don’t? Top executives and new leaders score high on Self-awareness. (Lesley Calvo page 32) There is a frequency for success that emanates from each story. 
Want to listen to the author narrating their story or column? This month’s Sovereign podcasts are a diverse ecosystem, rich in solutions, varied and complex, with a holistic approach to sustainability – especially if you’re in the market for a new idea to up-scale your business.

I guess, it is fair to say that every single story in Sovereign is telling you that the things that really matter are not visible with the naked eye. Stop giving oxygen to your fear of Success. Let your story fly!

PS: To be just, take the time to read this issue from cover to cover, but if you are too busy, I really understand. What really matters is that you care enough about this world to share the good news we collate for you in this edition.