Typeform’s Ex-CEO Plans To Kill The Sales Demo Queue with new startup, Supersonik
Supersonik raises five million dollars to bring AI agents to B2B sales with instant live demos that cut form-filling and 84-day cycles to boost conversions.
Joaquim Lechà spent years perfecting online forms at Typeform, building elegant interfaces that made data collection feel effortless. Now he’s building technology to eliminate forms from software sales entirely.
Lechà has joined forces with serial entrepreneurs Daniel Carmona and Pol Ruiz to launch Supersonik, an AI agent that instantly joins video calls, shares screens and demonstrates real software without requiring prospects to fill out a single form (test it here). The company emerged from stealth today with $5 million in seed funding led by Andreessen Horowitz, with angels from Google, DeepMind and Salesforce.
The Friction Problem
B2B software buyers live in a world of instant gratification everywhere except their work purchases. They can order groceries with one click, hail rides with a tap and stream entertainment immediately. Yet when evaluating business software, they still face ‘fill out this form, we’ll call you Tuesday’ experiences that would feel archaic in any other consumer context.
Software demos form conversion rates hover under 1% for visitor-to-demo requests, whilst 22% of customers abandon their demo requests because the process is too lengthy or complicated. The average demo-to-close sales cycle stretches 84 days, with multiple touchpoints where prospects can simply disappear.
‘Buyers move fast,’ explains Daniel Carmona, CEO of Supersonik. ‘The fastest way to lose a deal is to make a buyer wait. Supersonik makes sure you never lose a deal to an avoidable delay.’
Research shows that 40% of buyers report that needing to contact sales for demos decreases their likelihood to buy. Meanwhile, simplifying demo requests by reducing form fields from seven to three can increase conversions by 26%, yet most companies still burden prospects with lengthy qualification forms.
Supersonik’s AI agent represents a significant leap beyond static demo videos or basic chatbots. The system joins live video calls, shares its screen and guides prospects through real software as if it were a seasoned sales representative. Unlike pre-recorded demonstrations, the AI adapts in real time to each prospect, drawing on live data from CRMs, websites, documentation and knowledge bases.
The technical capability builds on recent advances in AI video processing. Technologies like OpenAI’s ChatGPT with Advanced Voice Mode now support real-time video and screen sharing, enabling AI agents to analyse live video feeds and interact with graphical user interfaces autonomously. Honor demonstrated similar capabilities at Mobile World Congress 2025, showcasing an AI agent that could read mobile device interfaces and perform complex tasks like booking restaurant tables.
‘Live demos have been too costly and slow for most SaaS companies to scale,’ said Gabriel Vasquez, Partner at Andreessen Horowitz. ‘Supersonik changes that by turning the sales process into an instant, interactive product experience that delivers real value from the start.’
The system operates in multiple languages and handles various use cases: website buttons for instant demos, re-engaging cold leads, real-time qualification and upselling existing accounts. Similar AI agents are already automating complex business processes across logistics and other industries, scaling operations without stretching teams thin.
Three Founders, One Frustration
Carmona, a serial entrepreneur, had been working with technical co-founder Pol Ruiz for three years automating manual operations with AI. Together, they began exploring how AI agents could remove one of the biggest bottlenecks in software sales.
Meanwhile, Lechà was running Typeform whilst observing the contradiction in how his own company was sold. Typeform revolutionised data collection by making forms intuitive and engaging, yet the company’s sales process still relied on traditional demo scheduling and form-filling.
‘We’re living through the biggest tech change of our lifetime with AI, and teaming up with Dani and Pol was a no-brainer to build a future where every company can engage buyers instantly, globally and at scale,’ Lechà explained.
Market Timing And Validation
The $5 million funding round signals investor confidence in addressing a market pain point that affects virtually every B2B software company. Participation from Google, DeepMind and Salesforce suggests backing from organisations that understand both the technical possibilities and commercial urgency.
The funding will support hiring in engineering and go-to-market functions, as well as continued investment in secure, compliant and reliable AI infrastructure. Supersonik plans to double its team by the end of 2025 whilst already working with multiple companies ahead of its official launch.
Practical Applications
Companies can embed buttons on their websites that launch instant live demos at the precise moment of peak interest – no scheduling required. Sales teams can re-engage cold leads with live conversations rather than generic email sequences. Marketing qualified leads receive real-time qualification and routing without human intervention.
The system also extends to existing customer relationships, enabling AI agents to demonstrate new features during upselling conversations or provide interactive onboarding sessions. AI voice agents are already proving their worth in healthcare administration, handling complex phone-based workflows that traditionally required human operators.
‘Every prospect should be able to click a button and get a live, personalised demo of real software, in their own language, the moment they are ready. No forms, waitlists or back-and-forth,’ Carmona said.
Beyond Demos
Supersonik’s vision extends beyond solving the demo bottleneck. The company plans to deepen its AI agent capabilities to power onboarding, customer support, renewals and other touchpoints across the entire customer lifecycle. The goal is transforming how businesses communicate with customers at every stage, with zero lag and full intelligence.
This broader ambition raises questions about whether B2B sales will eventually mirror B2C experiences entirely. If buyers can receive instant, personalised product demonstrations from AI agents, other traditional sales activities – from discovery calls to contract negotiations – may face similar pressure to accelerate.
The ultimate test will be whether businesses can maintain the relationship-building and trust development that characterise successful B2B sales whilst delivering the instant gratification that buyers increasingly expect. As AI agents become more sophisticated, ensuring their reliability and accuracy becomes crucial for maintaining that trust.
Supersonik’s approach suggests that rather than replacing human sales professionals, AI agents might handle the routine demonstration and qualification tasks, freeing salespeople for higher-value conversations.
For Lechà, the journey from perfecting forms to eliminating them represents more than personal evolution – it signals an industry ready to abandon outdated friction in favour of experiences that match how people actually want to buy software today.
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