--- title: Family-Owned Company Profounda Health & Beauty Inc. Wins 126 Select Walmart Stores for Drug-Free Treatment description: Family-owned Profounda Health & Beauty will sell its drug-free Rhinase X nasal spray and gel in 126 select Walmart stores from August 2026, after winning a Golden Ticket. author: Darie Nani (Editor-in-Chief) date: 2026-05-15T06:08:00.847Z updated: 2026-05-15T06:23:59.908Z canonical: https://www.sovereignmagazine.com/article/profounda-rhinase-x-walmart-nasal-care image: https://cdn.nanimediahouse.com/rhinase-x-profounda-featured.webp categories: Business content_type: Spotlight region: United States publication: Sovereign Magazine about: - type: Organization name: Profounda Health & Beauty description: Family-owned pharmaceutical and consumer health company. Marketed the NaturePro line of products, Jo Collection skincare, and the patented Rhinase X nasal care line. Products sold online and in over 1,000 retail stores including Whole Foods, with 126 select Walmart stores from August 2026. url: https://profoundahb.com/ industry: Consumer Health / Pharmaceuticals --- The over-the-counter nasal care aisle has not changed much in decades. The options are saline sprays that evaporate within minutes, medicated decongestants that cause rebound congestion with extended use, or petroleum jelly, which doctors advise against applying inside the nose. For the millions of Americans who deal with chronic nasal dryness, whether from CPAP machines, blood pressure medication, antihistamines, or cold, dry winters, the choices are limited. Profounda Health & Beauty, Inc, a family-owned pharmaceutical company in Orlando, Florida, believes it has a better product. Its [Rhinase X Value Combo Pack](https://rhinase.com/), a drug-free nasal spray and gel system, will go on sale in 126 select Walmart stores across the United States beginning August 2026, after winning a Golden Ticket at the retailer's annual Open Call. The [large pharmaceutical companies](https://www.sovereignmagazine.com/article/patent-games-how-big-pharma-uses-new-drug-forms-to-beat-the-generic-clock) that dominate the health products aisle have not developed anything like it. ## Why Drug-Free Nasal Dryness Treatment Has Not Changed in Decades Dry nose is the root cause of many common nasal symptoms, including sneezing, itchiness, runny nose, and congestion. The global nasal care market is worth between $4.2 billion and $7.25 billion, depending on the estimate, yet most of the products on the shelf have not changed in decades. Decongestant sprays and OTC salines address the symptoms of nasal dryness but do not solve the underlying problem. They generate reliable revenue without requiring significant R&D or product innovation. What the category has lacked is a product that is drug-free, long-lasting, and capable of creating a protective barrier that works with the body's own mechanism for keeping nasal tissue hydrated. ## How a Pharma Veteran Developed Rhinase X to Treat Dry Nasal Passages Todd MacLaughlan spent 44 years in the pharmaceutical industry in sales, marketing, business development, and operations. He identified the gap in nasal care and founded [Profounda Health & Beauty, Inc](https://profoundahb.com/) to fill it. The products are manufactured in Orlando, Florida. Rhinase X comes as two products sold together, a spray for the upper nasal passages and a gel for the lower ones. Most products on the market address one or the other. The Rhinase X Combo Pack uses a patented formula containing dual wetting agents, dual salts, and xylitol to moisturize both the upper and lower nasal passages. Standard saline contains only sodium chloride at a pH that is not ideal for nasal tissue. The dual wetting agents help the liquid coat tissue more effectively, and xylitol draws moisture in naturally. Profounda says there is no other drug-free product on the market with the same formulation. Rhinase X is recommended by more than 1,000 ENT and allergist offices. It carries no risk of rebound congestion and on Amazon averages between 4.5 and 4.7 stars across roughly 400 reviews. It won second place at the 2025 ECRM Buyer's Choice Awards in the cough, cold, and allergy category. ## How a Family-Owned Nasal Care Company Won 126 Walmart Stores Profounda has built a customer base of more than 120,000, primarily through online sales and placement in about 1,000 brick-and-mortar stores, including Whole Foods. Online revenue is growing 70 percent year over year. The company is privately held and has not taken institutional investment. The Walmart deal came through the retailer's annual Open Call, now in its twelfth year. Every October, Walmart invites US-based entrepreneurs to its Bentonville, Arkansas headquarters to pitch products to sell in their physical stores. The 2025 event drew more than 700 businesses presenting over 1,000 products. About 100 received a Golden Ticket, an acceptance rate of roughly 10 percent. Walmart says more than 60 percent of its US suppliers are small businesses, and it recently launched Grow With Us, a 30-module supplier academy for new vendors. For Profounda, the 126 select stores represent its largest retail placement to date. **About Profounda Health & Beauty** Family-owned pharmaceutical and consumer health company. Marketed the NaturePro line of products, Jo Collection skincare, and the patented Rhinase X nasal care line. Products sold online and in over 1,000 retail stores including Whole Foods, with 126 select Walmart stores from August 2026. [Website](https://profoundahb.com/) ## FAQ **Q: What Is the Golden Ticket at Walmart?** The Golden Ticket is the term for winning a supply deal at Walmart's annual Open Call event. Each year, hundreds of US-based entrepreneurs pitch products to Walmart and Sam's Club buyers at the company's headquarters in Bentonville, Arkansas. About 10 to 15 percent of pitches receive a Golden Ticket, which grants the product placement on Walmart shelves. **Q: How Can You Rehydrate the Inside of Your Nose?** Nasal gels and moisturizing sprays are the most common options. Products containing dual wetting agents and xylitol tend to last longer than basic saline sprays, which evaporate quickly. Avoiding medicated decongestants for extended periods is also important, as they can worsen dryness through rebound congestion. A humidifier in the bedroom helps during dry winter months. **Q: Is Rhinase a Steroid?** No. Rhinase and Rhinase X products are drug-free and steroid-free. They use a combination of salts, wetting agents, and xylitol to moisturize nasal tissue without medication. They carry no risk of rebound congestion. **Q: What Vitamin Deficiency Causes a Dry Nose?** Vitamin A deficiency is most commonly associated with dry nasal passages, as the vitamin plays a role in maintaining mucous membranes throughout the body. Vitamin E and omega-3 fatty acid deficiencies can also contribute. However, nasal dryness is more often caused by environmental factors such as dry air, medications, or frequent nose blowing than by nutritional deficiencies.