---
title: Not all who wander are lost
description: Travelling in autumn is an ideal time to enjoy the splendour of this beautiful season.
author: Alexis Boddy (Writer)
date: 2019-09-13T11:23:14.000Z
updated: 2026-02-25T15:40:36.246Z
canonical: https://www.sovereignmagazine.com/article/not-all-who-wander-are-lost
image: https://cdn.nanimediahouse.com/9870a83b776c5f0fe28b2fd6063ca12564a15b9a.jpg
categories: Culture
content_type: Feature
region: Geneva
publication: Sovereign Magazine
---

## How Kate Parkyn is using her passion for travel to inspire people to embark on new adventures

As the saying goes ‘not all who wander are lost.’ Travel
broadens our minds, introduces us to new cultures, other ways of life, new
sights, sounds and smells. We return to our lives invigorated, maybe even
wiser, ready to take on the challenges that life often presents us with.

No one understands the restorative, indeed transformative,
power of travel more than Kate and Dave Parkyn, who founded Go Supreme, a
bespoke travel service that seeks to connect its clients with the very best the
world has to offer. We caught up with Kate Parkyn, to discuss their business,
the excitement of travel and the importance of loving life!

**Tell us a bit about yourself.
Did you always know that you wanted to be an entrepreneur?**

I have lived in Geneva for over 20 years with my husband
Dave and our children, Sam and Josh (who have returned to live in Switzerland
after studying and working internationally). We obviously love travel and are
also passionate about spending time with our family and getting outside as much
as possible to cycle, hike and play golf in this amazing country we live in. We
also love to set ourselves at least one big challenge a year that requires both
physical and mental preparation. From the 100 mile Ride London cycle race to
the Via Ferrata, we like to push ourselves and, ideally, raise money for a
cause we believe in. This year we are going to do a trek to the Lost City in
Columbia to raise money for Mind, the mental health charity and for Breast
Cancer Now.

We always knew that we wanted to start a business together
but could never seem to find the motivation and had yet to come up with a solid
plan. Then, five years ago, I was diagnosed with cancer, which made us
radically re-evaluate our lifestyle and decide to make some changes. I must say
that our children were the overriding inspiration for creating the business. We
have always told them that it is possible to succeed at anything you put your
mind to and that it is never too late to change your path but I wanted to lead
by example.

**So how did you come
up with the idea for GoSupreme?**

We are passionate about travel and adventure. We wanted to
provide a bespoke travel service that was truly tailored to each individual
client. It was important to us to inspire people to go on voyages of discovery,
to go to places they have never been and to do things they have never done
before. We can also arrange ‘fly and flop’ type holidays for when our clients
simply need to recharge but we also know that a lot of rejuvenation happens
when we do something new and exciting.

We know how exhausting it can be to look for a holiday and
many people simply don’t have the time to trawl through hundreds of websites,
looking for the perfect vacation. Our solution is simple: we save our clients
valuable time, energy and money by finding their ideal holiday. Not only that
but we will propose things that they may never have thought of, for a truly
unforgettable experience. We utilise our knowledge and resources (such as our
access to agent-only sites), to provide a service that thinks of everything –
from initial bookings to online airport check-ins.

## “We plan the experience, you make the memories”

**Can you tell us more
about how the process works? **

A client will usually get in contact with us with a
particular holiday that they have in mind. Our first step is to listen. We take
the time to really listen to what our clients want, what they’re looking for
and, most importantly, who they are. We then speak to our specialist suppliers
and begin to build the perfect itinerary, dependant on their wishes and budget.
We can then share the proposal with the client and work with them until the
plan has been perfected. More often than not, we get the proposal right first time
and the clients are delighted! We also make sure that the clients know that we
are only ever a phone call or message away, should they need any assistance.

We work with a wide range of people but most of them are
looking for someone to take the stress out of organising travel. They want the
peace of mind that comes with knowing everything is being taken care of. All
they have to do is pack their bags and go!

We’ve organised all kinds of different experiences for our
clients, from spending a day as an elephant keeper in South Africa, to Centre
Court tickets at Wimbledon, to swimming with the pigs in the Bahamas! Every
client is different and we take care of everything – airport parking, car
rentals, hotels right through to theatre tickets and private tours.

**Who do you admire? Where do you find
inspiration?**

We are very
fortunate to have an amazing mentor, Norma Fenwick, who is there for us
whenever we need her. Her encouragement and guidance has been invaluable to us
and, with her help, we have been able to achieve so much more than we imagined
possible.

Tania Cotton, the
founder of Movementwise, is someone I admire very much for her intelligence,
determination, fitness and her ability to alter people’s perceptions of what
they can achieve. She helped us both through our health and performance journey
after my diagnosis in 2014. Thanks to Tania and a gruelling physical challenge,
something which was very difficult for me at the time, I experienced a change
of mindset about my own abilities and capabilities.

As well as having
our own business I now volunteer for ESCA Cancer Support and regularly do
public speaking engagements promoting their services. They offer much-needed
support to people diagnosed with cancer and their families. Speaking in public
was a terrifying prospect for me before my Movementwise journey and now I
embrace it. We are partnered with Movementwise to inspire people to keep
exploring their own journeys, to live and love life and to have the most
incredible travel experiences!

**Go Supreme **provide a bespoke travel
service that will help you craft your own, unique holiday that you’ll never
forget. From conception through to the holiday itself, they’re here to help
from start to finish.