---
title: The Mint in Europe's Chewing Gum Now Comes From Uttar Pradesh
description: India supplies around 80 per cent of the world's mentha oil. Mars has spent nine years securing natural mint there rather than switching to synthetic.
author: Darie Nani (Editor-in-Chief)
date: 2026-07-29T14:00:00.000Z
updated: 2026-07-29T14:21:53.978Z
canonical: https://www.sovereignmagazine.com/article/mars-shubh-mint-natural-menthol-uttar-pradesh
image: https://cdn.nanimediahouse.com/pexels-women-in-colorful-attire-work-in-a-lush-green-field-represen-20344368.jpg
categories: Supply Chains
content_type: News
region: Global
publication: Sovereign Magazine
access: members
schema_type: Article
---

Mars has begun putting natural menthol from its Shubh Mint programme in India into the chewing gum it makes in the UK and Poland, the end point of a nine-year investment in a crop the company could have stopped buying altogether.

The alternative was always available. Synthetic menthol is cheap, made to order and, as Mars notes, widely used across the industry. The natural version has to be grown somewhere, and almost all of it is grown in one place.

## Four Fifths of the World's Mentha Oil Comes From India

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