Long-Term Marketing Tactics You Need To Invest In
Some marketing strategies are designed to get instant results over a short period. These include promotional emails, social media ads, […]
Some marketing strategies are designed to get instant results over a short period. These include promotional emails, social media ads, telesales, sales events and ‘limited offer’ ads.
Others are much more long-term – sometimes taking weeks or months to have an impact, but guaranteeing a slow and steady flow of customers. These long-term marketing strategies can require a lot of patience, but can often pay off in the end. Below are just a few examples of long-term marketing tactics that could be worth investing in.
SEO
Search engine optimization (SEO) is a marketing strategy used to increase a company’s rankings on search engines like Google and Bing. Higher search rankings can mean more website visits – and often more customers.
There are many factors that can affect a webpage’s rankings including use of keywords, use of links, page load speed, word count and even image file names. An SEO agency will be able to help you explore all of these factors in order to make each webpage as SEO-friendly as possible.
SEO typically takes 3 to 6 months to have an impact. Investing in ongoing SEO will keep your rankings consistently high.
Loyalty schemes
Loyalty schemes are designed to keep customers coming back. They usually promise a reward such as a discount or freebie if a customer makes a certain amount of purchases or uses your service for a certain length of time. Loyalty cards, air miles and no claims bonuses are all examples of loyalty schemes.
There are various ways to encourage customers to take advantage of loyalty schemes including handing out cards, encouraging customers to download apps or simply letting customers know through emails. You can even surprise loyal customers with discounts and freebies (such as birthday rewards).
It’s important that loyalty schemes are profitable – if you’re giving out huge discounts too soon to loyal customers, you could make a loss. At the same time, they need to be attractive enough that people will want to come back to take advantage of them. This guide to loyalty schemes explains more.
Networking events
Knowing the right people can be important for encouraging recommendations. By constantly networking, you can make more people aware of you and your business – some of these people may convert into customers, while others may be able to recommend you to friends or clients.
Enjoying this article?
Subscribe to our newsletter and never miss a story. No spam, ever.
Related Articles
PayPal's Competitors Aren't Its Biggest Problem. Trust Is
PayPal still processes $1.8 trillion a year, but the company that built online trust has spent a decade destroying it on both sides of the transaction.
Why Wealthy Families Are Building Cross-Border Advisory Teams
Regulatory complexity and the largest wealth transfer in history are pushing high-net-worth families away from solo advisors and toward coordinated specialist teams.
Cornish Mine Closed Since 1892 Found to Hold £1.15 Billion in Critical Minerals
A forgotten mine in Cornwall's Tamar Valley has just been valued at over £1 billion after drilling revealed far more tungsten, tin and silver than anyone expected. With China choking off 80% of global tungsten supply, the timing could not be sharper.
