---
title: Jollibee Signs Three New Multi-Unit Franchise Developers as Experienced Operators Chase Above-Segment Unit Volumes
description: Seven multi-unit franchise developer groups are targeting 330 Jollibee US restaurants by 2030. The brand's 2026 FDD shows freestanding units averaged $4.91 million in 2025.
date: 2026-07-22T09:47:14.054Z
updated: 2026-07-22T09:47:14.087Z
canonical: https://www.sovereignmagazine.com/article/jollibee-us-franchise-seven-groups-330-units-2030
image: https://cdn.nanimediahouse.com/unsplash-a-neon-sign-is-lit-up-in-the-dark-s3T7GIqYTT4.jpg
categories: Business
content_type: News
region: United States
publication: Sovereign Magazine
access: members
schema_type: Article
---

Jollibee added three multi-unit franchise developers in the first half of 2026, bringing its total to seven development groups and accelerating a push toward 330 franchised US restaurants by 2030.

The pace of signings reflects a shift in how the brand is being evaluated by professional operators. Jollibee now requires franchise candidates to already operate at least three restaurant units, a threshold that filters out first-timers and positions the network as a vehicle for experienced multi-unit investors rather than lifestyle buyers. Peter Wright, vice president of franchise development for Jollibee Group North America, said the company is focused on “people that are not only aligned with our corporate values, but have a very strong focus on operational excellence.”

The 330-unit franchise target sits within a broader corporate goal of 500 total US and Canadian locations by 2030, with the split running roughly 30% company-owned and 70% franchised, according to Franchise Times. As of January 2026, Jollibee had 107 US locations, meaning the target requires sustained multi-year build-out. The brand's first US franchised location opened in August 2025 in Queens, New York.

---

*This article is only available to registered readers. Visit the article URL to read the full piece.*