Going Global Without a Plan

By Dr Marina Nani

Editor’s Letter – Limited Edition

Taking your business global is a congruent and complex process that starts with understanding yourself, your competition, your clients, actual market trends, and the ethos behind your drive.

I remember flying back from Singapore and reading Globalisation and the Roman World by Martin Pitts and Miguel John Versluys, on my return flight from a 1000 days book tour.

This book brought a shift in my life after returning to my London home and enriched my understanding about globalisation, from the Roman Empire’s heritage, economics, consumption, urbanism and migration. You might think that going global is about the flows of ideas, products, markets, people and their creative genius, but, in fact, is about creating meaningful connections.

Connectivity is the point of origins of globalisation but before your departure you must make yourself attractive to yourself and to the world you want to serve. If the idea of going global sounds like an attractive option, start asking yourself, what could attract the world to your idea? I guess, now is the time to give me a frowning look if you are one of the people who believe in a “vision board” to deliver your dream life just because you placed an “order” with the Universe for it. I would say that going global is not optional and it is happening with or without your Solution.

While everything happens always first in your mind, taking your business global is a congruent and complex process that starts with understanding yourself, your competition, your clients, actual market trends, and the ethos behind your drive.

What do you see when you look at the local reality and what can you see when you imagine a better reality Globally?

Big ideas are contagious, and making sure they serve the greater good, is just the beginning of the story. What drives the creation of ‘translocal’ consciousness in everyday life?

This spring, more than 950 leaders in higher education, business and government from 85 countries, attended the British Council’s 13th annual Going Global conference, in Berlin.

Sir Ciarán Devane’s definition of going global summarised ‘Going Global’ as the moment when “people helping to solve the problems of the world got together because no single country could do it alone.”

Thirty years since the fall of the wall, the going global debate raises concerns about artificial intelligence and how we could become too dependent on technology and lose our ability to solve day to day problems or organise our lives, or how latest techs’ inappropriately use could be detrimental to our mental health and wellbeing. But who can stop the Unicorns creating more successful start-up techs solutions?