---
title: AI Market Research Startup Echovane Raises $1M to Run Studies End to End for P&G and Coca-Cola
description: Echovane raised $1M co-led by Titan Capital and Neon Fund for AI agents that run market research end to end for P&G, Coca-Cola, Haleon, and Kantar.
author: Darie Nani (Editor-in-Chief)
date: 2026-08-10T16:38:24.876Z
updated: 2026-08-10T16:41:08.187Z
canonical: https://www.sovereignmagazine.com/article/echovane-ai-market-research-seed-funding
image: https://cdn.nanimediahouse.com/echovane-founders.webp
categories: Artificial Intelligence, Startups
content_type: News
region: United States
publication: Sovereign Magazine
about:
  - type: Organization
    name: Echovane
    description: Echovane is a San Francisco research execution and insight-delivery service whose AI agents run market research studies end to end, from study design and participant recruitment to multimodal fieldwork and analysis, for clients including P&G, Coca-Cola, Haleon, and Kantar. It was founded by former Amazon, Stripe, Gojek, and Razorpay product leaders Smriti Gupta, Vipul Nair, and Himadri Roy.
    url: https://www.echovane.com
    industry: Market research
---

Echovane, a San Francisco startup whose AI agents execute market research studies from brief to finished answer, has raised $1 million in funding co-led by Titan Capital and Neon Fund. The company already runs studies for Fortune 500 names including P&G, Coca-Cola, Haleon, and Kantar, and will put the round into its agent infrastructure, multimodal research capabilities, and global participant network.

The problem it targets is familiar to any insights team. An ambitious study at a consumer goods company can combine qualitative and quantitative methods, narrow participant criteria, longitudinal fieldwork, and multiple countries, all tied to a launch deadline. Running it traditionally means assembling recruiters, panels, moderators, translators, and analysts, with [researchers spending most of their time coordinating vendors](https://www.sovereignmagazine.com/article/why-metaforms-is-fixing-market-research-s-real-mess-the-manual-grind) rather than interpreting what customers are saying.

## AI Agents That Take the Market Research Process From Brief to Answer

Echovane's answer is a done-for-you service rather than another software subscription. Clients provide the business question; the company's AI agents design and coordinate the study, recruit and verify participants, conduct interviews, observations, and surveys across voice, video, and text, and analyze the qualitative and quantitative material together. Deliverables run from presentations and dashboards to structured datasets, participant quotations, and video reels, and researchers can keep questioning the collected data after delivery, tracing every conclusion back to the interview or response behind it.

The company draws its own line against AI research software: it owns the outcome. Where a tool leaves the study's success with the client, Echovane combines agency-style accountability with the [speed and economics of AI agents](https://www.sovereignmagazine.com/article/freehand-supply-chain-ai-75m-funding).

> "Echovane turned a month of product research into two days. They reached exactly the right participants and let us test, learn and iterate continuously across multiple audiences, countries, product variants all within a single study."
> — Adam D'arcy, Chief Product Officer, Trustly

## Participant Recruitment for Hard-to-Reach Audiences

Underneath the service, the company is building participant infrastructure designed to reach almost any audience: harder-to-reach communities, highly specific behaviors, and small but commercially important segments, verified and engaged across markets. Weak screening and professional respondents can compromise a study before fieldwork begins, and Echovane treats recruitment quality as the foundation the rest of the study stands on.

## From Amazon, Stripe, and Razorpay to a Research Execution Layer

Founders Smriti Gupta, Vipul Nair, and Himadri Roy are product leaders from Amazon, Stripe, Gojek, and Razorpay and graduates of the Indian Institute of Technology. They started out building an AI moderator for consumer interviews before concluding the interview was a fraction of the problem. "We thought better AI interviews would unlock faster research," said Gupta, Echovane's chief executive. "But that was only one step in the research operations, for one methodology of research."

The investors are backing the wider ambition. "They are turning research from a recurring expense into compounding infrastructure - faster, cheaper and genuinely deeper," a Titan Capital spokesperson said. Udit, principal at Neon Fund, pointed to the stakes in consumer goods, where shelf space is hard to win and a failed launch is slow to unwind, and to the founding team: "The cofounders have known each other for 18 years and have scaled products at Amazon, Stripe and Razorpay."

As its agents take on more methodologies and markets, the company's stated goal is for research execution to disappear from the researcher's workload entirely: humans decide what matters, and Echovane produces the evidence required to act.

## FAQ

**Q: What is the market research process?**
A typical study moves through design, participant recruitment, fieldwork, analysis, and reporting, with each stage traditionally handled by different vendors. Echovane's model hands that whole chain to AI agents under one accountable service, so the researcher's involvement narrows to the question at the start and the judgment at the end.

**Q: What is consumer insights research?**
Consumer insights research studies how and why people buy, use, and feel about products, combining interviews, observation, and surveys into findings a business can act on. It is the discipline Echovane's Fortune 500 clients, from P&G to Haleon, run at the scale of hundreds of studies a year.

**Q: How do I tell if a study is qualitative or quantitative?**
Qualitative research gathers open-ended material such as interviews and observation to explain motivations; quantitative research measures behavior in numbers across larger samples. Complex studies increasingly need both, which is why Echovane's agents analyze the two kinds of data together rather than in separate workstreams.

**About Echovane**

Echovane is a San Francisco research execution and insight-delivery service whose AI agents run market research studies end to end, from study design and participant recruitment to multimodal fieldwork and analysis, for clients including P&G, Coca-Cola, Haleon, and Kantar. It was founded by former Amazon, Stripe, Gojek, and Razorpay product leaders Smriti Gupta, Vipul Nair, and Himadri Roy.

[Website](https://www.echovane.com)