---
title: Apple CEO John Ternus Is Pressing Craig Federighi to Speed Up AI, Gurman Reports
description: Apple CEO John Ternus pushed software chief Craig Federighi to move faster on AI and beyond Siri fixes, Bloomberg's Mark Gurman reports.
author: Darie Nani (Editor-in-Chief)
date: 2026-11-10T13:21:55.841Z
updated: 2026-11-10T13:21:55.861Z
canonical: https://www.sovereignmagazine.com/article/apple-ternus-federighi-ai-roadmap-siri-agent
image: https://cdn.nanimediahouse.com/john-ternus-tim-cook-apple-campus-556777.webp
categories: Artificial Intelligence
content_type: News
region: Global
publication: Sovereign Magazine
access: members
schema_type: Article
about:
  - type: Organization
    name: Apple
    description: Apple is an American technology company founded in 1976 and headquartered in Cupertino, California, maker of the iPhone, iPad and Mac.
    url: https://www.apple.com/uk/
    sameAs:
      - https://en.wikipedia.org/wiki/Apple_Inc.
---

Apple chief executive John Ternus held a closed-door meeting with software chief Craig Federighi in recent weeks and pushed him to speed up the company's AI road map and move beyond improvements to Siri, [Bloomberg's Mark Gurman reported](https://x.com/markgurman/status/2119449283267371274) on Sunday in his Power On newsletter.

Gurman wrote that Ternus wants more from the AI effort and is "frustrated by what he sees as a reluctance to embrace AI with the same urgency as competitors." Ternus took over from Tim Cook in September. When [Apple named him in April](https://www.sovereignmagazine.com/article/john-ternus-apple-next-ceo-first-engineer-since-steve-jobs), the bet we described was that Apple would win back ground in AI through hardware and chips rather than a consumer chatbot.

Federighi took charge of Siri after [Apple's previous AI leadership](https://www.sovereignmagazine.com/article/apple-reaches-lowest-nasdaq-correlation-in-20-years-as-ai-spending-unnerves-investors) struggled to deliver, and Gurman credits him with bringing a working Siri to market. The rebuilt assistant arrived in beta in September with iOS 27, bringing personal context, onscreen awareness and actions inside apps. Gurman reports no sign that Federighi plans to leave.

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