---
title: Advertisers Can Now Run Ad Campaigns by Telling Claude or ChatGPT What to Do
description: PropellerAds built an MCP connector letting advertisers manage campaigns through AI agents, part of a wider shift in agent-run advertising tools.
author: Darie Nani (Editor-in-Chief)
updated: 2026-07-26T07:18:53.229Z
canonical: https://www.sovereignmagazine.com/article/advertisers-can-now-run-ad-campaigns-by-telling-claude-or-chatgpt-what-to-do
categories: Artificial Intelligence
content_type: News
region: Global
publication: Sovereign Magazine
access: members
schema_type: Article
---

Advertisers can now pause an underperforming campaign, shift a budget, or check an account balance by typing a request into Claude or ChatGPT, without logging into a dashboard. The capability comes from a new connector that Limassol-based ad network PropellerAds has built for the [Model Context Protocol](https://www.sovereignmagazine.com/article/taxact-claude-connector-mcp), the open standard Anthropic introduced to let AI agents plug directly into outside software instead of relying on one-off custom integrations for each tool.

PropellerAds says its network delivers 12 billion ad impressions a day across more than 195 countries, spanning formats such as Push, Popunder, and Telegram Ads. Its new MCP Connector lets an advertiser using that network create and edit campaigns, adjust targeting down to city, device, and connection type, pull recommended bids by geography and format, and check stats or account balance, all inside a conversation with an AI agent rather than the company's own dashboard.

PropellerAds did not have to build a proprietary chat interface to offer this. It plugged into an open standard that any advertising platform can adopt for its own campaign tools. Other advertising platforms have already begun offering their own ways for AI agents to create, manage, and analyze campaigns, and a shared protocol means each one can expose that control without engineering a custom assistant from scratch. Campaign management is becoming something an AI agent does as a tool call, not a feature any single company owns.

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